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Musto

Branded content for Musto. Short brand documentary by Citizen B for Musto.

Musto

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In Norway, to get to the ski slopes, you either sail or paddle. Then, you gotta walk up.

Sailing apparel brand Musto were launching a range of ski clothing for the first time and asked us to design a video campaign for their website and social media channels, basing the production around the season’s photoshoot in Norway.

With a minimal Citizen B team and local drone crew we shot for three days on the edge of the Arctic circle, delivering three films - two short documentaries featuring the lives of our sailing and skiing guides and a candid lifestyle film based around a sail, climb and ski expedition, featuring the clothing collection.

 
 
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‘One Day I Will’. BRAND DOCUMENTARY

‘You Gotta Walk Up’. BRAND DOCUMENTARY

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